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Channel: Usability & UX – E-Insight Digital Marketing Blog
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10 UX Tools and Resources

A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff,...

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Ditch Your Principles For Great UX

The much-referenced Pareto principle states that for many things in life, 80% of their effect is derived from 20% of their cause. This may be a great rule of thumb for running a business, but it’s a...

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8 Words For UX Professionals To Live By

“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about… At its best an aphorism neatly encapsulates a complicated...

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Using Web Analytics To Improve UX and Revenue

Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it. Jim Sterne reports on the The Feedback Loop Gap where organisations have web...

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Good user experience (UX) isn’t just for your website

When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere. Most of the...

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The 40 Best Error 404 Pages

Error 404 pages – otherwise known as page missing or page not found – are an inevitable part of web design and search engine optimisation. We’ve looked at lots of error 404’s and here’s our list of the...

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Argos – Gold Standard In Customer-Centric Systems

It’s not often that I feel compelled to write a glowing brand review, but my recent dealings with Argos show a best-in-class case study of customer-centric systems working together to provide a...

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How To Improve Your Page Speed For Better UX and SEO

We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO.  To help you make your web pages...

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9 Reasons Why Google’s UX Obsession Should Matter To You

Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content...

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UX & Content Strategy – Seeing Is Believing

Anne Caborn discusses the relationship between UX and content strategy. It’s not just about what you say, but where you say it! User experience (UX) and content strategy (CS) are both mission critical...

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